Tata Safari : In the ever-evolving landscape of the Indian automotive market, Tata Motors has once again raised the bar with the launch of its latest iteration of the iconic Safari.
This new avatar of the Safari is not just a mere facelift; it’s a complete reimagining of what a premium family SUV should be.
With its bold design, spacious interiors, and cutting-edge features, the new Tata Safari is set to redefine the expectations of big families looking for a blend of luxury, comfort, and capability.
Tata Safari A Legacy Reimagined
The Safari nameplate has been a part of the Indian automotive scene for over two decades.
Since its inception in 1998, the Safari has been synonymous with adventure, reliability, and a go-anywhere attitude.
The new Safari, however, takes this legacy and propels it into the future, combining the rugged DNA of its predecessors with a level of sophistication and elegance that’s unprecedented in its class.
Exterior Design: Commanding Presence
At first glance, the new Safari commands attention with its imposing stance.
The front fascia is dominated by a large, chrome-laden grille that seamlessly integrates with sleek, LED headlamps.
This gives the Safari a distinctive face that’s both modern and unmistakably Tata. The hood is sculpted with bold lines, adding to the vehicle’s muscular appearance.
Moving to the side profile, the Safari’s premium design language continues with a strong shoulder line that runs the length of the vehicle, creating a sense of motion even when stationary.
The large wheel arches house stylish alloy wheels, available in sizes up to 18 inches, depending on the variant.
A subtle chrome strip along the window line adds a touch of elegance, while the floating roof design with a panoramic sunroof gives the Safari a contemporary look.
The rear of the vehicle is equally impressive, with split LED taillamps connected by a chrome bar, emphasizing the Safari’s width.
A roof-mounted spoiler not only adds to the sporty appeal but also aids in aerodynamics. The dual exhaust tips and skid plate complete the premium SUV look.
Interior: A Haven of Luxury and Space
Step inside the new Safari, and you’re greeted by a cabin that’s a class apart.
The interior design philosophy focuses on creating a sense of space and luxury, perfect for big families.
The dashboard features a layered design with premium soft-touch materials, wood inserts, and brushed aluminum accents.
The centerpiece of the dashboard is a large, floating touchscreen infotainment system that seamlessly integrates with the digital instrument cluster.
This not only looks futuristic but also provides easy access to a host of features and information.
The steering wheel is wrapped in leather and features controls for various functions, allowing the driver to stay focused on the road.
One of the standout features of the new Safari is its seating configuration. Available in both 6 and 7-seater layouts, the Safari offers unparalleled flexibility for big families.
The second row can be equipped with captain seats, providing a first-class experience for passengers.
The third row, often an afterthought in many SUVs, is surprisingly spacious in the Safari, comfortably accommodating adults.
The seats themselves are a marvel of comfort engineering. Upholstered in premium leather, they offer excellent support and can be adjusted in multiple ways.
The driver’s seat, in particular, comes with memory function and powered adjustments in higher variants.
Ventilated front seats are also available, a boon in India’s hot climate.
Storage spaces are abundant throughout the cabin, with large door pockets, a cooled glovebox, and multiple cupholders.
The boot space is generous, and with the third row folded, it expands to cater to all your family’s luggage needs for those long road trips.
Technology: Cutting-Edge Features for Modern Families
The new Tata Safari is packed with technology features that cater to the needs of modern families.
The infotainment system is powered by Tata’s latest iRA (Intelligent Real-time Assist) technology.
This system not only provides seamless smartphone integration through Apple CarPlay and Android Auto but also offers connected car features.
Some of the standout tech features include:
Voice-activated commands for various functions
Remote vehicle monitoring and control through a smartphone app
Over-the-air updates for the infotainment system
Built-in navigation with real-time traffic updates
360-degree camera for easy parking and maneuvering
Wireless charging pad for compatible devices
Premium JBL sound system for an immersive audio experience
The Safari also comes with a fully digital instrument cluster that can be customized to display various information as per the driver’s preference.
This includes navigation directions, fuel economy data, and driver assistance information.
For the comfort of all passengers, the Safari features a three-zone automatic climate control system, ensuring that everyone can set their preferred temperature.
The panoramic sunroof, one of the largest in its class, floods the cabin with natural light, creating an airy and spacious feel.
Tata Safari Performance and Capability
Under the hood, the new Safari is powered by Tata’s 2.0-liter Kryotec turbocharged diesel engine.
This powerplant delivers a robust 170 PS of power and 350 Nm of torque, providing ample performance for both city driving and highway cruising.
The engine is mated to either a 6-speed manual transmission or a 6-speed automatic, catering to different driving preferences.
While the Safari is primarily designed for on-road comfort, it doesn’t shy away from occasional off-road excursions.
The vehicle comes with Tata’s terrain response system, which offers multiple driving modes including Normal, Rough, and Wet.
This system adjusts various parameters like throttle response and traction control to suit different driving conditions.
The suspension setup, featuring double wishbone front suspension and a multi-link rear, is tuned to provide a comfortable ride even on rough roads.
This is particularly important for Indian conditions, where road quality can vary significantly.
Tata Safari Safety: Protecting What Matters Most
When it comes to family vehicles, safety is paramount, and the new Safari doesn’t disappoint.
It’s built on Tata’s OMEGARC platform, derived from Land Rover’s D8 architecture, which provides excellent structural rigidity and crash protection.
The Safari comes loaded with safety features, including:
Six airbags for comprehensive protection
Electronic Stability Program (ESP) with 14 additional functions
Hill Hold Control and Hill Descent Control
Tire Pressure Monitoring System (TPMS)
ISOFIX child seat anchors
Auto-dimming IRVM
Electronic parking brake with auto hold function
Advanced driver assistance systems (ADAS) are also available on higher variants, offering features like autonomous emergency braking, lane departure warning, and adaptive cruise control.
Tata Safari Variants and Customization
Understanding that different families have different needs, Tata offers the Safari in multiple variants.
From the well-equipped base model to the top-of-the-line variant loaded with all the bells and whistles, there’s a Safari for every budget and requirement.
Tata also offers a range of customization options, allowing buyers to personalize their Safari.
This includes different interior color schemes, accessory packs for added functionality, and even performance upgrades from Tata’s JTP division.
Environmental Considerations
In an age of increasing environmental awareness, Tata has ensured that the new Safari is as eco-friendly as possible.
The diesel engine meets the latest BS6 emission norms, and Tata has incorporated several measures to improve fuel efficiency and reduce emissions.
There are also rumors of a hybrid or all-electric version of the Safari in development, showcasing Tata’s commitment to sustainable mobility solutions.
Market Positioning and Competition
The new Tata Safari enters a competitive segment, going up against established players like the Mahindra XUV700, MG Hector Plus, and Hyundai Alcazar.
However, with its combination of premium design, spacious interiors, and advanced features, the Safari carves out a unique position for itself.
Tata is positioning the Safari as a premium offering for big families who don’t want to compromise on style, comfort, or capability.
The pricing strategy reflects this, with the Safari being priced slightly higher than some of its competitors, but offering more in terms of features and brand value.
Tata Safari Conclusion: A New Benchmark for Family SUVs
The launch of the new Tata Safari marks a significant milestone in the evolution of family SUVs in India.
It successfully combines the rugged heritage of the Safari nameplate with modern design, cutting-edge technology, and a focus on passenger comfort and safety.
For big families looking for a vehicle that can accommodate their needs without compromising on style or features, the new Safari presents a compelling option.
It’s not just a mode of transport; it’s a lifestyle statement, a comfortable haven for family journeys, and a testament to India’s growing automotive engineering capabilities.
As Tata continues to push the boundaries of what’s possible in automotive design and technology, the new Safari stands as a flagship product, showcasing the company’s vision for the future of family mobility.
With its premium design, spacious interiors, and advanced features, the Tata Safari is poised to become the new benchmark in its segment, redefining expectations and setting new standards for family SUVs in India and beyond.
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