In the ever-evolving world of the Indian automotive landscape, Mahindra has once again captured the attention of enthusiasts and industry watchers alike with the introduction of the all-new Thar Roxx.
This latest iteration of the iconic off-road SUV promises to build upon the legacy of its predecessor, offering a compelling blend of rugged capability, modern features, and a bold new design.
A Striking Transformation
The Thar Roxx sports a refreshed and more imposing exterior that sets it apart from the previous Thar model. The front fascia features a bold new grille, complemented by C-shaped LED daytime running lights integrated with projector headlamps. The circular fog lamps and diamond-cut alloy wheels add to the SUV’s distinctive road presence.
At the rear, the Thar Roxx boasts sleek LED taillights and a tailgate-mounted spare wheel, retaining the iconic Thar silhouette while introducing a more contemporary touch. The addition of rear-mounted door handles further enhances the overall design, providing a more seamless and premium appearance.
Powertrain and Performance
Under the hood, the Thar Roxx offers a choice of two engine options: a 2.0-liter mStallion turbo-petrol and a 2.2-liter mHawk turbo-diesel. The petrol variant produces 162 hp and 330 Nm of torque in the manual transmission model, and 177 hp and 380 Nm in the automatic version.
The diesel engine, on the other hand, delivers 152 hp and 330 Nm of torque in the manual guise, and 175 hp and 370 Nm in the automatic. Both engines are paired with a six-speed transmission, sending power to the rear wheels.
Mahindra has also equipped the Thar Roxx with a host of off-road-focused features, including a penta-link suspension with Watt’s link, electronic stability control (ESC), and a brake locking differential. These enhancements, combined with impressive approach, breakover, and departure angles, as well as a water-wading depth of 650 mm, make the Thar Roxx a formidable off-road performer.
Feature-Packed Interior
The Thar Roxx’s cabin has undergone a significant transformation, offering a more premium and technology-laden experience. The highlight is the 10.25-inch touchscreen infotainment system, which supports wireless Apple CarPlay and Android Auto connectivity. The fully digital color instrument cluster adds to the modern appeal.
Other notable features include a panoramic sunroof, ventilated front seats, automatic climate control, and a premium 9-speaker Harman Kardon audio system. In terms of safety, the Thar Roxx is equipped with six airbags and advanced driver assistance systems (ADAS) like autonomous emergency braking, lane keep assist, and adaptive cruise control.
Pricing and Positioning
Mahindra has priced the Thar Roxx in the range of ₹12.99 lakh to ₹19.99 lakh (ex-showroom), making it a more premium offering compared to the standard Thar. This positioning allows the Roxx to compete with the likes of the Maruti Suzuki Jimny and the upcoming five-door Force Gurkha.
The Thar Roxx’s launch is a strategic move by Mahindra to further strengthen its presence in the off-road SUV segment. By offering a more feature-rich and capable version of the iconic Thar, the company aims to appeal to a wider audience, including those seeking a more premium and technology-laden off-road experience.
The Road Ahead – Mahindra Thar
The introduction of the Thar Roxx marks a significant milestone in the evolution of Mahindra’s off-road SUV lineup. With its bold design, impressive performance, and comprehensive feature set, the Roxx is poised to redefine the expectations of buyers in the segment.
As the Indian automotive market continues to evolve, the Thar Roxx stands as a testament to Mahindra’s commitment to innovation and its ability to adapt to the changing preferences of consumers. This latest addition to the Thar family is sure to captivate the hearts of off-road enthusiasts and those seeking a truly capable and modern SUV experience.