Grand i10

Indian market budget pricing car Grand i10 launch in new look

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Grand i10 : In a move that has stirred excitement across the Indian automotive landscape, Hyundai has unveiled the latest iteration of its popular Grand i10 hatchback.

This launch marks a significant milestone for the Korean automaker, as it seeks to reaffirm its stronghold in the fiercely competitive budget car segment of the Indian market.

The new Grand i10 comes with a fresh look, enhanced features, and a promise to deliver more value than ever before.

Grand i10 A Design That Speaks Volumes

The 2024 Hyundai Grand i10 showcases a design evolution that is both bold and sophisticated.

The new look is a testament to Hyundai’s commitment to staying ahead of the curve in terms of aesthetics, even in the budget segment.

Front Fascia: The face of the new Grand i10 is dominated by Hyundai’s latest cascading grille design, now wider and more prominent.

This is flanked by sleek, swept-back headlamps that incorporate LED daytime running lights (DRLs) – a feature usually reserved for more premium segments.

The bumper has been redesigned with a more aggressive stance, housing fog lamps in angular enclosures that add to the car’s dynamic appearance.

Profile: From the side, the Grand i10 retains its compact dimensions but introduces more pronounced character lines that run the length of the body.

The wheel arches are slightly flared, accommodating newly designed alloy wheels (in higher trims) that lend the car a more upmarket look.

The window line sees a gentle upswept curve towards the C-pillar, a design element that adds a touch of sportiness to the overall silhouette.

Rear Design: The rear of the new Grand i10 features redesigned taillamps with LED elements, creating a distinctive light signature.

The bumper has been resculpted to complement the front design, with reflectors positioned to emphasize the car’s width.

A roof-mounted spoiler, standard across all variants, not only adds to the sporty appeal but also aids in aerodynamics.

Color Palette: Hyundai has introduced a range of new colors for the Grand i10, including some dual-tone options in the top-end variants.

These vibrant shades are designed to appeal to the young, style-conscious buyers that form a significant portion of the Grand i10’s target audience.

Grand i10 Interior: A Step Up in Quality and Comfort

Step inside the new Grand i10, and you’re greeted by an interior that punches above its weight in the budget segment.

Dashboard Layout: The dashboard features a clean, modern design with a dual-tone color scheme.

The centerpiece is a new 8-inch touchscreen infotainment system (on higher variants) that sits flush with the dashboard, giving the interior a more premium feel.

Instrument Cluster: The instrument cluster has been updated with a new semi-digital setup.

A 3.5-inch MID (Multi-Information Display) sits between the analog dials, providing essential information to the driver in a clear, easy-to-read format.

Seating and Space: The seats have been redesigned with better contours and cushioning, promising improved comfort for both short city runs and longer journeys.

Despite its compact exterior dimensions, clever packaging means the Grand i10 continues to offer impressive interior space, with adequate legroom and headroom for both front and rear passengers.

Storage Solutions: Recognizing the importance of practicality in this segment, Hyundai has incorporated numerous storage spaces throughout the cabin.

These include larger door pockets, a spacious glovebox, and cleverly designed cubbyholes for smartphones and other small items.

Material Quality: There’s a noticeable improvement in the quality of materials used throughout the cabin.

Soft-touch plastics are more prevalent, and the fabric upholstery features a more premium weave and texture.

Grand i10 Powertrains: Efficiency Meets Performance

Under the hood, the new Grand i10 offers a choice of refined and efficient powertrains, catering to different driving preferences and budget considerations.

Petrol Engine: The mainstay of the range continues to be the 1.2-liter Kappa petrol engine.

This four-cylinder unit has been further optimized for the new model, now producing 83 PS of power and 114 Nm of torque.

The engine is known for its smooth power delivery and excellent fuel efficiency, key considerations for buyers in this segment.

Transmission Options: The petrol engine can be paired with either a 5-speed manual gearbox or an automated manual transmission (AMT).

The AMT option is particularly popular among urban dwellers looking for the convenience of an automatic without the associated cost premium.

CNG Variant: Recognizing the growing demand for more economical fuel options, Hyundai continues to offer a factory-fitted CNG kit with the Grand i10.

This variant is powered by the same 1.2-liter engine, albeit with slightly lower output figures when running on CNG.

Fuel Efficiency: Hyundai has made significant strides in improving the Grand i10’s fuel efficiency.

The petrol variant now boasts a claimed mileage of 22.5 km/l (ARAI certified), while the CNG variant offers an impressive 30.5 km/kg.

Grand i10 Features: Punching Above Its Weight

The new Grand i10 comes loaded with features that are often found in higher segments, reinforcing Hyundai’s reputation for offering great value.

Infotainment: The 8-inch touchscreen infotainment system supports wireless Apple CarPlay and Android Auto, a segment-first feature.

It also includes Bluetooth connectivity, voice recognition, and Hyundai’s BlueLink connected car technology on top-end variants.

Safety Features: Safety hasn’t been compromised in the pursuit of affordability.

The Grand i10 comes with dual front airbags, ABS with EBD, and rear parking sensors as standard across all variants.

Higher trims add features like a rear-view camera, ISOFIX child seat anchors, and front fog lamps.

Convenience Features: The car offers a host of convenience features including keyless entry, push-button start, automatic climate control (in top variants), electrically adjustable and folding ORVMs, and steering-mounted audio controls.

Comfort Enhancements: Features like a rear AC vent, a cooled glovebox, and adjustable rear headrests add to the overall comfort quotient of the car.

Grand i10 Market Positioning and Competition

The new Grand i10 enters a highly competitive segment, facing off against established rivals like the Maruti Suzuki Swift, Tata Tiago, and Ford Figo.

However, Hyundai’s strategy of offering premium features at competitive prices positions the Grand i10 as an attractive proposition for buyers looking for a car that offers more than just basic transportation.

Pricing Strategy: While official prices are yet to be announced, industry insiders expect the new Grand i10 to be priced between ₹5.5 lakh to ₹8.5 lakh (ex-showroom).

This pricing strategy keeps the Grand i10 competitive while justifying the new features and improvements.

Target Audience: The Grand i10 primarily targets young, urban buyers who are looking for their first car or a second family car.

Its combination of style, features, and affordability also makes it attractive to those downsizing from larger vehicles.

Variants: The car will be available in four trim levels – Era, Magna, Sportz, and Asta. This allows Hyundai to cater to a wide range of budgets and preferences within the segment.

After-Sales Support: Hyundai’s extensive service network and reputation for affordable maintenance costs add to the Grand i10’s appeal, especially for budget-conscious buyers.

Grand i10 Environmental Considerations

In line with global trends and tightening emission norms, the new Grand i10 is compliant with the latest BS6 Phase 2 emission standards.

The improvements in fuel efficiency also contribute to a lower carbon footprint, an increasingly important consideration for modern car buyers.

Grand i10 Conclusion: Redefining Value in the Budget Segment

The launch of the new Hyundai Grand i10 marks a significant moment in the evolution of India’s budget car segment.

By combining attractive design, modern features, and efficient powertrains with competitive pricing, Hyundai has created a package that promises to shake up the market.

For Indian consumers, the new Grand i10 represents an opportunity to own a car that doesn’t feel like a compromise.

It offers the style and features often associated with more expensive vehicles, wrapped in a package that remains accessible to a wide range of buyers.

As the new Grand i10 hits Indian roads, it carries with it Hyundai’s ambitions of further cementing its position in one of the world’s most important automotive markets.

It stands as a testament to the company’s understanding of Indian consumers and its ability to deliver products that resonate with their needs and aspirations.

In a market where value for money is paramount, the new Hyundai Grand i10 seems poised to set new benchmarks.

It’s not just a new look for a budget car; it’s a new standard for what Indian consumers can expect from an affordable hatchback.

As it competes in this fiercely contested segment, the Grand i10 may well redefine the very notion of ‘budget’ in the Indian automotive lexicon.

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