In a move that has set the automotive world abuzz, Tata Motors has unveiled the latest iteration of its flagship SUV, the Tata Harrier 2024.
This update brings a host of new features, enhanced safety systems, and revised color options, solidifying the Harrier’s position as a formidable contender in the highly competitive SUV market.
Advanced Driver Assistance Systems (ADAS) Upgrades
The most significant upgrade to the 2024 Tata Harrier is the expansion of its Advanced Driver Assistance Systems (ADAS) suite.
The vehicle now boasts Level 2 ADAS features, bringing it on par with more premium offerings in the market.
New ADAS Features:
- Lane Keep Assist: This system helps the driver maintain the vehicle’s position within the lane, reducing the risk of unintentional lane departures.
- Auto Emergency Braking: In potential collision scenarios, the vehicle can automatically apply the brakes to prevent or mitigate an impact.
- Adaptive Steering Assist with Lane Centering: This feature works in tandem with the Lane Keep Assist to provide more precise control and positioning within the lane.
These additions complement the existing ADAS features, which include traffic sign recognition, lane departure warning, rear collision warning, and overtaking assist.
With these enhancements, the Harrier now offers an impressive total of 12 ADAS functionalities, significantly boosting its safety credentials.
Expanded Color Palette
Tata Motors has also revised the color options available for the Harrier, offering customers more choices to express their personal style:
- Ash Grey: Previously limited to base trims, now available on higher-end Adventure and Fearless variants.
- Seaweed Green: Extended to the Fearless trim level.
- Pebble Grey and Coral Red: Now offered on lower Smart and Pure trims.
- Lunar White: Available across all Harrier trims.
- Sunlit Yellow: Remains a trim-specific offering for the Fearless variant.
- Oberon Black: Exclusive to the Dark Edition, available on the top three trims.
This expanded palette allows for greater personalization and caters to a wider range of customer preferences.
Safety Features
The 2024 Tata Harrier continues to prioritize safety, building on its already impressive credentials:
- Six airbags as standard across all variants
- Seven airbags in top-tier models
- 360-degree surround view camera
- Electronic Stability Control (ESC)
- Emergency call functionality
- Tire Pressure Monitoring System (TPMS)
- Electronic Parking Brake with auto-hold feature
- Hill Hold Control
It’s worth noting that the Harrier, along with its sibling the Safari, was among the first vehicles to be tested under the Bharat New Car Assessment Programme (BNCAP).
Both models achieved a stellar five-star safety rating, further cementing Tata’s commitment to vehicle safety.
Powertrain and Performance
The 2024 Harrier retains its robust powertrain:
- 2.0-liter, four-cylinder diesel engine
- Power output: 170 PS
- Torque: 350 Nm
- Transmission options:
- 6-speed manual
- 6-speed automatic
This tried-and-tested powertrain continues to offer a balance of performance and efficiency that has been well-received by Harrier owners.
Interior and Comfort Features
While the focus of this update has been on safety and exterior options, the Harrier’s interior remains a strong selling point:
- Panoramic sunroof with mood lighting (voice-operated)
- 10.24-inch digital instrument cluster
- 12.3-inch Harman touchscreen infotainment system
- JBL audio system with 10 speakers
- Wireless Android Auto and Apple CarPlay connectivity
- 45W Type-C charger and wireless charging pad
- Dual-zone climate control
- Ventilated front seats
- Six-way powered driver seat with memory function
- Four-way powered co-driver seat
Market Position and Pricing
The Tata Harrier 2024 continues to occupy a sweet spot in the Indian SUV market. With prices ranging from ₹14.99 lakhs to ₹25.89 lakhs (ex-showroom), it offers a compelling mix of features, safety, and brand value.
This positioning allows it to compete effectively against both mass-market SUVs and entry-level offerings from premium brands.
Future Outlook
Looking ahead, Tata Motors has confirmed plans to expand the Harrier lineup further:
- An all-electric version of the Harrier is slated for launch in 2025
- A petrol-powered variant is also in the pipeline for 2025
These additions will broaden the Harrier’s appeal and cater to evolving consumer preferences in the rapidly changing automotive landscape.
Conclusion – New Tata Harrier
The 2024 update to the Tata Harrier represents a significant step forward for the model. By focusing on enhancing safety features, particularly through the expansion of its ADAS suite, Tata Motors has addressed one of the key areas of concern for modern car buyers.
The revised color options add a fresh aesthetic appeal, while the retention of its strong powertrain and luxurious interior features ensure that the Harrier remains a well-rounded package.
As the automotive industry continues to evolve, with increasing emphasis on safety, electrification, and connectivity, the Tata Harrier 2024 demonstrates Tata Motors’ commitment to staying at the forefront of these trends.
With its blend of style, safety, and substance, the new Harrier is well-positioned to continue its success in the competitive SUV market.
The introduction of electric and petrol variants in the near future further underscores Tata’s forward-thinking approach, ensuring that the Harrier range will remain relevant and appealing to a broad spectrum of customers in the years to come.
As it stands, the 2024 Tata Harrier represents not just an evolution of a popular model, but a statement of intent from one of India’s leading automotive manufacturers.